Value-driven design
Business and marketing background
Linking UX work to company metrics
Pushing for design with empathy for business
Product mindset
Framing UX through product goals and roadmap
Using market insight in design decisions
Prioritizing and making trade-offs
Open collaboration
Sharing early and often across the team
Partnering with PMs, sales, and developers
Turning feedback into stronger design outcomes
My latest work
Bringing clarity to chaotic Calendars
Wrike launched a new calendar, despite an existing similar feature. Users were lost, costs went up.
Did I fix confusion without losing users and boosting adoption?
Rebuilding trust with new 360 protection
Avast wanted to unify fragmented portfolio and regain user confidence by moving away from intrusive upsell.
How did we turn trust crisis into new launch with honest sales?
